A trip to Kojima, Japan's Denim Capital where some of the world's finest jeans are produced. Kojima's textile manufacturing history dates back hundred of years. Using mainly vintages machineries known as shuttle looms, resulting in high quality denim fabric with a more durable finished edge, originally referred to as "self edge".
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Here comes the time of the year to officially launch biro. Introducing it as a premium menswear label through a detailed narrative process.