We Are the Center of Our Universe

At Massiveoutfit, our focus remains on redefining ideals in design, experience, and creation. We've recently reached a few significant milestones and are eager to share with our community, whose support has been instrumental from the very beginning. Every step we take is with the intention of enriching the cultural and creative landscape, and we are deeply grateful for your continued believe in our vision. 

Recently, for AAI, we are incredibly stoked to be working with one of the most established fashion houses in Japan. It all happens when you get to meet like minded individuals who share a common belief and willing to give it a shot.

We R&D aai during the covid days when we were seeking alternate creative outlets for our fashion works. Preserving what we had done and seeking new aspirations for an uncertain time. Streetwear was originally what we had in mind back in 2010. While it translated into a more classic, evergreen menswear; little did we know that after more than a decade long, we would revisit the idea of streetwear with fresh perspectives. We explored silhouettes, materials, styles, big prints and most importantly, a narrative embodies the core of our business. Looking forward to story-tell these to a wider audience, and this is only the beginning.

We are also honored to celebrate the 30th anniversary of The Conran Shop Japan, located in the prestigious Azabudai Hills, Tokyo.

The Conran Shop Japan is renowned for its curated selection of high-quality designer furniture and lifestyle products. It emphasizes aesthetics, functionality, and sustainability, showcasing pieces from both established and emerging designers. The shop provides inspiration for stylish living while promoting design culture in Japan.

For this milestone, they have handpicked Masteryatelier as an exclusive brand that embodies the perfect blend of craftsmanship and fashion. Each item in our collection is handmade by skilled artisans in Japan, showcasing the meticulous design and seamless flow of our customized sneakers. This collaboration marks our exclusive retail presence in Japan, and we are truly pleased to be invited by The Conran Shop Japan for this momentous occasion.

As with Biro, we have launched a new collection and continue to adhere to the Fundamentals—a foundation rooted in supremely high-quality craftsmanship. This is our origin. Forever reflects a timeless aesthetic that transcends trends, while Future emphasizes sustainability, ensuring relevance in the years to come.

Our F. Classic collection embodies these values, created in collaboration with a family-run factory in East Tokyo, with whom we've built a strong, trusted relationship. Through the Tsuriami 吊り編み technique, they ensure every detail—from yarn thickness to fabric stretch—meets the highest standard. It’s not about making a perfect T-shirt; the F. Classic collection captures the essence of Biro through material, craftsmanship, and human connection.

Not just a brand—we are a partner in this journey, constantly evolving with those who have been with us from the start and welcoming those who have recently joined. Together, we build a story that honors the past, enriches the present, and embraces the future.